New User Registration
Optimized the registration flow on the website. Reduced a complex authorization process to two screens. As a result, users log in faster, and the experience became more comfortable.
>80
screens designed
-60%
clicks required for registration
About the project
Goal
Make registration as simple and fast as possible so the user can immediately search for real estate and book properties without wasting extra time on uploading documents.
Tasks
- Conduct research on the current registration flow
- Create user scenarios and user flows
- Design the application interface
- Conduct usability testing and iterations
Research
Research Methods
Interviews
15 in-depth interviews with potential users
Click Maps
Analysis of Yandex.Metrica and statistics collection
User Journey Map
Mapping the user journey
Key Insights
- Overloaded registration, users cannot immediately print and upload documents
- Complex interfaces reduce motivation to use the product
- The interface discourages rather than motivates
Design
Design Process
1
Wireframes
Creating low-fidelity interface layouts
2
Prototyping
Interactive prototype for testing
3
UI Design
Final layouts with detailed design
Key Decisions
Simplified Registration
Minimal clicks and auto-fill for main actions
Visual Progress
Reducing the number of steps before using the site
Responsive Design
Ease of use across all devices
Results
+4%
increase in registration conversion
-60%
reduction in task completion time
-30%
reduction in support requests